Improved pre-tax profits for Aston Martin

Bruno Cirelli
Agosto 29, 2017

"That's why we make our own V-12 engine", he explained.

And instead of outsourcing its electric auto powertrains, as it now does with some of its internal combustion engines, Palmer wants Aston Martin to produce the powertrains, both the motors and batteries, in-house. Whereas these will both be exclusive, low number runs, plans of a DBX crossover are also in the works, and it will offer hybrid and electric options on a larger scale. Following the trend of many of its competitors, Aston will begin to shift towards hybrid technology in the next few years, and be completely hybrid by the mid-2020s.

Understandably, its time frame isn't as short as Volvo's, with CEO Andy Palmer pointing to a mid-2020s date.

The first fully electric auto by the marque will be the RapidE, followed by the DBX crossover.

Aston Martin created focus groups of existing customers to provide input.

In the second quarter of 2017, Aston Martin says pre-tax profits reached £15.2 million (US$19.71 million) on revenues of £222 million (US$287.9 million), compared with a pre-tax loss of £52.6 million (US$68.21 million) on revenues of £119.2 million (US$154.58 million) in the prior-year quarter.

"Some very special customers have seen the auto to help guide our thoughts and provide feedback", said Palmer.

Meanwhile, Aston Martin also has plans to enter the SUV market for the first time, with a luxury high-riding vehicle created to take on the Bentley Bentayga and Maserati Levante, as well as upcoming SUVs from Lamborghini and Rolls-Royce. "We believe that EVs are a core technology, and therefore we want to do them ourselves".

The new DBX is being produced at St Athan, in Wales. They will hire 750 new employees at the launch of the new model.

In other Aston Martin news, the Financial Times reports that Aston Martin's mid-engine supercar due in 2020 will likely feature a V-6.

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