182000 more people visiting Ireland despite Brexit backlash

Bruno Cirelli
Agosto 9, 2017

Tourism Ireland says Britain delivers 47% of all overseas visitors and about 30% of all overseas tourism revenue.

There was a growth of +4.2% in overseas visitors to Ireland in the first half of 2017, according to the latest figures from the Central Statistics Office (CSO).

Tourism Ireland said Ireland recorded its best-ever first-half performance in terms of visitor numbers from mainland Europe, the country's biggest region in terms of spend.

Meanwhile, the number of United Kingdom tourists has decreased by 6.4 percent in 2017 amid devaluation of the United Kingdom currency triggered by the Brexit referendum.

182,000 more people are coming to Ireland in the first half of the year with 22% more Americans visiting the country.

Regarding the British market, however, Tourism Ireland warns that the decline in the value of sterling has made holidays and short breaks here more expensive, which is in turn impacting on Irish tourism, as evidenced by the latest CSO results - which confirm a decline of -6.4% in British visitor numbers to Ireland for the first half of 2017.

"We've a very active campaign in Great Britain at the moment working very closely with the tour operators there and a very active advertising campaign at the moment too".

"We have to be very conscious of the fact that the British consumer is looking for real value and they are very discerning in terms of the destinations they are choosing", he added.

The scheme was introduced by the Department of Justice and the Home Office in the United Kingdom to India and China allowing Ireland and Britain to be marketed as a single destination.

In addition, the agency will partake in a trade mission to the Middle East and India and run a "jump into Ireland" travel trade and media blitz in the US. "There is no doubt that competitiveness in our tourism industry is vital at this time", Minister for Transport and Tourism Shane Ross said today.

Mr Ross said Ireland's reputation was damaged globally during the Celtic Tiger days due to price gauging.

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