Microsoft Bids Goodbye to 'Mobile First' Mantra in Favor of AI

Bruno Cirelli
Agosto 3, 2017

At that time, Microsoft's "best-in-class" platforms and services were all about "a mobile-first, cloud-first world". But the strategic vision has changed. The filing repeatedly mentions how the company will focus on turning "data into actionable insights" by building an intelligent cloud platform.

Since CEO Satya Nadella took over as the head of the company, Microsoft has acquired AI startups including Maluuba and Swiftkey, while also establishing a formal AI and Research group.

The goal of the group is to build on the company's focus on AI and quicken the delivery of new skills across apps, services and infrastructure.

Shum, said: "Today's move [to the AI and research group] signifies Microsoft's commitment to deploying intelligent technology and democratizing A. We will significantly expand our efforts to empower people and organizations to achieve more with our tools, our software and services, and our powerful, global-scale cloud computing capabilities".

Mobile is gone - not a surprise, given the company's struggles with its Windows Phone operating system and its acquisition of Nokia, which Microsoft essentially declared worthless when it wrote down the total value of that acquisition in 2015.

Microsoft however already faces fierce competition from the likes of Google and Facebook in this arena, and it remains to be seen whether Microsoft will be more successful with bots than phones.

Microsoft Kaizala, which was launched this week is a product designed for large group communication in a chat interface and work management and integrates with Office 365.

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