Supermarket sales see best growth since 2013

Paterniano Del Favero
Luglio 25, 2017

All major United Kingdom supermarkets posted growth in the 12 week period to 16 July, according to the latest market share data from Kantar Worldpanel. "No change in rates of price increases is big news a year on from Sterling's devaluation in the wake of the European Union referendum", he said.

June's hot spell saw ice cream sales up 34% in that month alone, while sales of suncare products rose by 40% year on year as Britons enjoyed the unexpected sunshine. "Fruit and vegetable sales also spiked - up 7% - as shoppers parted with an extra £170 million to help offset the summer indulgence".

Up-market retailer Waitrose maintained its market share at 5.2% in the 12 weeks ended July 16 increased sales 2.8% to GBP1.33 billion, Kantar reported.

The success story continues for own label, with sales up 6.7% year on year: supermarkets' own brand lines now account for just over 51% of spending - a record high.

Of the UK's Big Four supermarkets, Tesco posted the strongest level of growth compared to a year ago, rising by 2.3% to sit on 27.8% market share. "In contrast brands are seeing considerably slower growth, up by just 0.9% year on year".

The fastest growing retailers in the United Kingdom grocery market, according to Kantar, were once again the discounters - Aldi saw sales rise 17.9% to sit on 7.0% share, while Lidl rose 19.4% to post 5.1% share. Lid's market share rose to 5.1% in the 12 week period.

Lidl's sales rose 19.4% to GBP1.35 billion in the 12 weeks, while Aldi's sales climbed 17.9% to GBP1.84 billion. The fastest-growing of the big four retailers, Tesco continued to perform well in its larger stores and also saw momentum buoyed by a particularly strong performance online. McKevitt explained: "Tesco clearly sees its online business as a crucial component of its ongoing recovery, evidenced by its move into nationwide same-day grocery delivery ahead of the competition".

Tesco, Sainsbury's and Morrisons all saw sales increases of more than 2pc, while Asda sales jumped by 1pc.

"Sainsbury's benefited similarly from strong online custom, while its smaller Local convenience stores also contributed to the retailer's 2.2% sales increase", said McKevitt.

Elsewhere, Morrisons saw sales grow by 2.1% with its "The Best" range helping to increase its premium own-label sales by 13%. Online specialist Ocado grew sales by 11.7%, holding its overall market share stable at 1.3%.

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