Spotify launches in Thailand to continue its Asia push

Bruno Cirelli
Agosto 25, 2017

Spotify continues to increase its presence in Asia.

Spotify Premium, which counts over 60 million paying users worldwide, will cost 129 THB (3.9 USD) in Thailand. That's just over $4 and in line with its pricing across Asia.

As a result, it's now available in some 61 markets worldwide.

As we reported back in May, Vietnam is the next country in its sights, as evidenced by job listings and sources. India is a market that we understand Spotify has looked at seriously, but for now it has not committed to a launch. The latest reports suggest that will be via a direct listing, an unorthodox approach that involves going public without an IPO.

Interestingly, subscribers in Thailand are also being offered daily and weekly payment options. Spotify had an early head-start and it added 20 million paid subscribers in less than a year.

We all know that Apple recently announced a plan, they will spend $ 1 billion to build the original video content, but the $ 1 billion of this cost if the film and television industry recently, which may indeed not really what is particularly large Of the figures, in addition to the "power of the game", which has many high popularity drama HBO in the a year ago alone into the original program costs as high as $ 2 billion, so the Royal Bank of Canada analysts believe that, Spotify perhaps Is the goal of Apple. From Apple Music and Spotify the current competitive situation, perhaps this investment is more meaningful to Apple Music.

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