Facebook brings its AR, VR, and consumer hardware teams closer together

Geronimo Vena
Agosto 24, 2017

After a series of steps toward a bigger presence in consumer hardware, Facebook (FB -0.6%) has put a veteran executive in charge of the efforts.

Earlier this month, sources told Bloomberg that Facebook's Building 8 division was working on both a video chat device akin to the Amazon Echo Show, and a standalone smart speaker to compete with devices like the Amazon Echo and Google Home. The announcement was made internally by Facebook CTO Mike Schroepfer, Business Insider reports.

Bosworth, who was most recently vice president of the company's ads and business platform, has worked at Facebook since 2006.

The new hardware device, code-named 'Aloha, ' will reportedly allow Facebook users to make video calls and use facial recognition.

Long-time Facebook ads engineering head Mark Rabkin will be taking over Bosworth's ad responsibilities as he shifts to hardware. A person familiar with the matter told Business Insider the devices are now being tested at home by Facebook employees and may sell for $499, though a final price has not yet been decided.

"We are excited about our long-term investments in virtual reality, augmented reality, and consumer hardware", a company spokesperson said in a statement given to TechCrunch. "Bringing these teams closer together will help us move even faster as we continue to invest in our 10-year roadmap".

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