Facebook Acquires Startup That Specializes in Adding and Removing Objects From Videos

Geronimo Vena
Agosto 12, 2017

In a bid to build on its Augmented Reality (AR) ambitions, Facebook has acquired German computer vision startup Fayteq, which is known for its video-editing technology that makes it possible to add or remove objects from existing videos. Facebook's move into becoming an AR platform was made more interesting when Apple revealed plans to actually do much the same thing at a system level throughout iOS with ARKit, which makes it astonishingly simple for developers to add virtual objects to scenes.

Facebook recently bought a startup with an expertise in video manipulation, Deutsche Startups reported. Roughly 10 employees work at Fayteq, according to LinkedIn.

A Facebook representative confirmed the acquisition when contacted by Business Insider on Friday, but declined to discuss the terms of the deal.

Fayteq does fit into Facebook's focus on video and augmented reality.

The addition of post-production capabilities to Facebook's stack, reports suggest that Fayteq specializes in both the addition and removal of objects to video content, would further its strategy of enhancing animated content on the network.

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