Subs Jump 30pc As Video-On-Demand Beckons Aussies

Geronimo Vena
Agosto 9, 2017

According to Telsyte's 2017 Streaming Video-On-Demand (SVOD) Market Study (which uses interviews with service executives, mobile operators, 1,060 survey responses and financial reports from service providers), Australian SVOD subscriptions reached 3.7 million by the end of June 2017, which is a year-on-year increase of 30% when compared to last year.

The Telsyte study concludes that Australian subscriptions to these services were up by around 30 percent in the 12 months ended June 30, 2017.

Netflix exceeded two million Australian subscriptions at the end of June 2017, with Stan in second with 867,000, and others making up 769,000 subscribers, according to Telesyte estimates.

The popularity of unlimited data services on the NBN and increases in mobile data caps is fuelling greater SVOD adoption.

Another possibly important statistic, at least as Telsyte does the calculations: SVOD services are putting pressure on free-to-air TV rivals and traditional pay TV, with around a third of pay-TV subscribers also having at least one SVOD subscription, and an estimated 46 per cent of SVOD subscribers claiming to "rarely" watch free-to-air TV.

"Popularity of exclusive and original content, as well as live streaming, is expected to continue to drive the market to 2021 when subscriptions are expected to exceed six million [for paid and non-paid subscriptions]", Telsyte said.

Services like Netflix and Stan are on track to overtake traditional Pay TV services in 2018.

. Besides live events, there's not much left that expensive, traditional Pay TV subscriptions offer that contemporary streaming services don't.

The proposed network would be called reech.tv and could initially be franchised in locations including Orange, Dubbo, Griffith, Townsville, Forster, Mount Gambier and Broken Hill.

"We are tapping into a problem that will become more evident when terrestrial broadcast media migrates to an online app-based environment and we're riding the wave of a tsunami that hasn't hit yet".

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