Disney Hit With Lawsuit Over Children's Privacy

Bruno Cirelli
Agosto 9, 2017

The Walt Disney Company is the target of a new lawsuit, accusing the multimedia giant of allowing partners to identify and track children on the internet, in violation of the U.S. Child Online Privacy Protection Act.

The suit, which is almost identical to the one filed against Disney on Thursday by the same attorneys, claims Viacom uses surreptitious software development kits embedded in the game to collect personally identifiable information in order to target advertising to kids in violation of the Children's Online Privacy Protection Act. The complaint was first discovered by SC Media.

The Act states developers of kids apps and third-party advertisers are required to obtain a parental consent before collecting information from children under the age of 13. The suit claims that violates a federal law protecting children's online privacy known as COPPA, or the Children's Online Privacy Protection Rule.

"Most consumers, including parents of children consumers, do not know that apps created for children are engineered to surreptitiously and unlawfully collect the child-users' personal information, and then exfiltrate that information off the smart device for advertising and other commercial purposes", the complaint stated.

"The complaint is based on a fundamental misunderstanding of COPPA principles, and we look forward to defending this action in court", a Disney spokesperson said.

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