Facebook shuts down Lifestage, its teen-focused Snapchat clone

Geronimo Vena
Agosto 8, 2017

Facebook has killed yet another one of its Snapchat clones.

Facebook has killed Lifestage, the standalone app it released nearly one year ago as a dedicated social network for high schoolers.

The app was launched less than a year ago but, like Facebook's many other attempts at replicating Snapchat, Lifestage never gained much traction with the teens it was hoping to lure away from Snapchat.

In fact, the app was so unpopular that it took several days before anyone even noticed it had been removed from the App Store and Google Play Store.

While Facebook Groups is still a key focus for the social network going forward - if not as its own, separate mobile experience - it's not as surprising that Facebook shutting down Lifestage.

Lifestage was pulled from the App Store on August 4, a Facebook spokesperson confirmed to Business Insider on Tuesday.

"We originally launched Lifestage to make it easier for teens in the U.S. to connect with others at their school by creating a video profile with content for all of things that make up their identity".

In its announcement about the Groups' app's closure, Facebook said it believed the team could do more for the community by working on improvements to Groups within the main Facebook app.

Facebook is paring down its collection of standalone apps.

The company did get some helpful feedback from launching the app, the spokesperson said, that is being used to improve visual and camera features on Facebook.

The company is also removing its Facebook Groups app, which will no longer be available after September 1.

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