Xiaomi captures pole position in smart wearables

Bruno Cirelli
Agosto 3, 2017

Xiaomi shipped 3.7 million wearables, led by its Mi Band fitness trackers, up 23% from past year and good enough for a leading 17% share of the market. Fitbit shipped 3.4 million wearables for 16 percent market share worldwide in Q2 2017, nearly halving from 29 percent a year ago. Fitbit logged 3.4 million shipments during the quarter with Apple coming in at 2.8 million - the USA firm actually posted higher sales growth than Xiaomi.

"Strong demand for low-priced fitness bands in China and premium smartwatches across the United States drove the uptick", said Steven Waltzer, industry analyst at Strategy Analytics. This 22 per cent rise saw Xiaomi capture 17.1 per cent market share, making Chinese technology company overtaking Fitbit and Apple in the global wearables segment.

Fitbit, meanwhile, has dropped from 5.7 million units in Q2 2016 to 3.4 million units in Q2 2017. During the second quarter of 2107, Fitbit captured 15.7 per cent market share, to become the second most popular wearables vendor worldwide. The once-dominant brand in the wearables segment is struggling to grow its position that's primarily because of its slowing demand of fitness bands.

With these numbers, Strategy Analytics now believes Apple has sold over 30 million Apple Watch units since the product launched in April 2015. Evidently Fitbit's first smartwatch has been delayed due to production issues.

The market for smart, wearable devices is turning into a bit of a barbell. The rest of the field was responsible for a further 11.7 million units, or 54 percent of all wearables shipped during the quarter.

Premium smartwatchesFitbit is at risk of being trapped in a pincer movement between the low-end fitness bands sold by Xiaomi and the fitness-led, premium smartwatches sold by Apple.

As for the other two, Strategy Analytics said reports that the next Apple Watch may include extended health tracking capabilities could help Apple reclaim the top spot.

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