'LinkedIn Lite' : Light version of Linkedin app for android launched in India

Geronimo Vena
Luglio 20, 2017

LinkedIn Lite was launched during LinkedIn CEO Jeff Weiner's visit to Bengaluru in September previous year and is entirely developed by the company's Bengaluru R&D unit.

LinkedIn Lite was first launched as a mobile web site in September past year, as part of a suite of new services tailored specifically for India, one of LinkedIn's biggest emerging markets, where it now has 42 million users.

To help overcome the challenges of unpredictable internet connectivity, LinkedIn designed Lite to make the platform more easily accessible to the growing population of mobile internet users.

The app is live now in India, and LinkedIn says that the plan will be to expand it to over 60 more markets in the coming weeks and months. LinkedIn India head Kothari told ETtech that they recently tested the product in some of its other markets and witnessed significant growth in its user engagement.

Built to run smoothly and offer faster access even on lower end smartphones, the app loads extremely fast - in under five seconds, even on 2G network. Find us on Facebook too! In April, Facebook's "rest of world" revenues (outside of North America and Europe) were up 52 percent to $839 million compared to a year ago: you can draw a line between the growth of the Lite app and the growth of Facebook's business overseas. Available on Android and IOS.

The Messenger Lite works like the previous version but is under 10 MB and enables to send and receive photos, emojis and stickers faster and easily.

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Professional networking giant LinkedIn on Thursday rolled out the "LinkedIn Lite" Android app, a faster and lighter version of its flagship app, in India. "We are leveling the playing field for all LinkedIn members so they can get closer to their dream jobs, grow their networks and become more successful".

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