Americans Finally Like Hip-Hop And R&B More Than Rock 'N' Roll

Ausiliatrice Cristiano
Luglio 19, 2017

There's a new popular genre in town. For the first time in history, R&B and Hip-Hop are now responsible for the biggest percentage - 25.1% of all music consumption in the US, while rock claims 23%. It's the first time in USA history that the genre has risen to the top of the musical food chain. Pair that with the aforementioned top streaming songs all having a direct connection to hip-hop and R&B, and everything seamlessly comes together for the tides to change in hip-hop's direction.

While rock has long ruled, holding the top genre spot since Nielsen began to measure music consumption in the 1991, the tables have turned, with R&B/hip hop now surpassing the popularity of rock and pop. The genre is as popular as rock and pop combined on Spotify and Apple Music.

It's not like this should come as a surprise, though, with hip-hop dominating the radio waves at the moment.

The shift in rank can be attributed to the rise in streaming services, according to Forbes.

After being dubbed a fad or a thing of the past, it's probably great for all those in the hip-hop community to finally be getting the respect and recognition they deserve.

Other victories for hip-hop include a mention that "Kendrick Lamar's DAMN. is the leading album in total volume this year with total activity of more than 1.77 million units (albums, track equivalent albums and audio on-demand streaming equivalent albums combined)" and Drake's More Life moved 1.69 million units.

A few days ago, hip-hop star Meek Mill declared his upcoming Wins & Losses strictly a rap album.

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