Paytm Mall Launches Quality Drive, Delists 85000 Sellers

Bruno Cirelli
Luglio 17, 2017

Ltd has delisted about 85,000 sellers for failing to meet its quality standards.

In order to revamp seller registration and onboarding process, the company made this move.

Online shopping platform Paytm Mall, which is operated by Paytm E-Commerce Pvt.

As part of company's new seller on-boarding policy, Paytm Mall has asked sellers to mandatorily submit their brand authentication letters before they are allowed to sell their goods on the e-commerce platform.

"The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform". The company expects the criteria to block potential fraudulent merchant signing up and avoid creating a bad customer experience on the platform.

"Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise. We will work closely with existing sellers and continue onboarding further", said Amit Sinha, chief operating officer, Paytm Mall.

Paytm Mall also offered a combination of the Mall and Bazaar concepts to Indian consumers.

Shops will also be provided with Paytm Mall QR Code solution, which consumers will be able to scan to browse their products and place an order instantly. Besides, it is also scaling up its partner network by adding 3,000 Paytm agents to implant them in Tier-II and Tier-III cities for digitizing catalogs of neighborhood shopkeepers and trusted brands. It is also looking to tap the offline customer base with an offline-to-online strategy. In June, Paytm E-Commerce had received $200-million in funding from Alibaba and venture capital firm SAIF Partners.

Launched earlier this year, Paytm Mall is the e-commerce arm of the electronic payment platform Paytm.

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