Facebook plans ads on all its platforms, including WhatsApp

Bruno Cirelli
Luglio 17, 2017

Over the years Facebook has done plenty of tinkering with the News Feed - and not always for the better.

Facebook announced this feature should roll out by the end of the year.

Marketplace was launched by Facebook last October in countries like the US, UK, Australia, and New Zealand on mobile. That's a lot of fresh eyeballs.

However, there are many spammers out there who are trying to fool users who don't know about this.

"Facebook was in Cannes to sell and educate ad buyers on Messenger ads just last month", The Economic Times quote ReCode to have reported. It's even paying video publishers to make TV shows for Facebook, a chance for more video ad inventory.

Facebook seems set to start putting advertisements on all its platforms including WhatsApp if media reports are to be taken seriously.

It started testing ads in Marketplace, its Craigslist-style shopping section for buying or selling used goods, yesterday.

Many small businesses find Facebook quite a helpful place to reach out to maximum number of people.

Facebook is hoping that at least one of these new formats can hit big. Or at least that's the hope.

Currently, WhatsApp has 1.2 billion users, and as far as Instagram is concerned, it has over 700 million monthly active users. You might not be happy about it, but Facebook thinks this is the future. Piper Jaffray believes Instagram did $2 billion in revenue in 2016, and that its revenue will grow to $22 billion by 2021.

The introduction of ads in Messenger is being implemented because Facebook believes that revenue growth will slow down in the coming years and they hope that this will help boost revenue again.

That means that Facebook's next cash cow is already working.

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