Essential Phone Launch in United States is Imminent

Geronimo Vena
Luglio 17, 2017

We're not implying there might be something bad happening over at Essential, but there might be something bad happening over at Essential.

According to The Financial Times, Andy Rubin's company has already held talks with United Kingdom operators for the Essential Phone launch. Essential missed that window for whatever reason, but its ambition to challenge Samsung and Apple is stronger than ever, it seems.

Andy Rubin is working with telecommunications companies around the world to launch the Essential Phone in the United Kingdom, other Western European countries, as well as Japan. United Kingdom carriers such as EE are reportedly in talks with the company to set a launch date for the device, which is seen to be this year. In the US, Sprint is Essential's exclusive partner, and in Canada, it's Telus; however, it's not clear whether the company will take a similar approach in the UK. Unfortunately, there is still no specific date provided that buyers can hold on to.

"Consumer choice has declined due to Samsung and Apple", said de Masi, before accusing the industry's biggest names of "[slowing] the pace of innovation to boost quarterly profits". It has a price tag of $699, while adding the 360-degree camera accessory will now set you back an extra $50 (down from $199).

The Essential Phone looks promising: it offers pure Android experience (after all, it's Andy Rubin we're talking about), a mesmerizing design thanks to the ceramic body and titanium frame, as well as impressive specs, including its modular back. Interestingly, the Essential has already started work on their second smartphone, as yet unnamed, but probably he will be brought to logical conclusion in view of the outbreak of reshuffles at the top that usually entails downsizing.

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