Hey, Ken is that You?

Ausiliatrice Cristiano
Giugno 21, 2017

Mattel introduces new skin tones, body shapes and hair styles. (Who could forget 1993's Magic Earring Ken?) However, it does mark the most diverse Ken squad to date.

Mattel unveiled a collection of diverse Ken dolls on June 20, 2017.

The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named "Doll of the Year" at the Toy Industry Association's Annual T.O.T.Y. The company said the comeback had everything to do with these new, diverse dolls.

The original Ken doll was dressed quite skimpy, sporting only his tiny lifeguard suit, towel and sandals. While the broad-shouldered Ken dolls are an improvement, it does feel like there could be additional bodies represented apart from just broad and slim.

This photo provided by Mattel shows a broad body-style Ken doll.

Well, Mattel is setting that great injustice aright-Ken is getting an extensive makeover as part of the new Fashionistas line.

Mattel announced the release of 15 new Ken dolls Tuesday, including one that rocks the typically hipster hairstyle.

When Ken debuted in 1961 he sported nothing but a swimsuit and a towel and now he looks like he just got back from Coachella!

This calculated diversification includes black Kens with cornrows, Kens with a man bun, and male fashion blogger Kens in flannel, Gingham, and skinny ties.

Many Twitter users seem to be feeling Mattel having more relatable dolls... Barbie received a similar overhaul more than a year ago.

A live-action Barbie movie is slated for summer 2018, and originally was going to star Amy Schumer. Or Latino. Or has a man bun.

Does Barbie want Ken to be slim or hunky?

"He's part of the storyline and he has to fit in with the picture", he said, "or you would lose sales".

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