What Twitter's privacy changes mean for you

Bruno Cirelli
Mag 19, 2017

On Wednesday, it announced an update to its privacy policy, which includes Your Twitter Data, which allows users to view and modify information about them that advertisers can see. Users can turn off both of the above in their Personalisation and Data settings, and Twitter has also added a section for personalisation across devices, enabling users to stop Twitter from using information from other devices where they have logged in. The move comes as the company reels from its first quarterly revenue drop since going public and struggles to attract more users.

In addition, Twitter will no longer honor the "Do Not Track" option that let people say no to being tracked by the likes of ad and social networks. However, poor adoption means that many ad networks and websites ignore the option, making it very limited in its effectiveness. However, but Twitter acknowledges that partners may be able to link up with their own data to determine this kind of personal data, if they have user consent. Google and Facebook will command a combined $110 billion of this.

That depends on whom you ask. Here you'll also be able to see how many "Tailored audiences" you're a part of and how many of those are from advertisers.

"Privacy is built into our DNA as a company and it's something we take an active role in promoting and advocating for across the world", said Twitter.

Twitter has introduced a new privacy policy, with some significant changes taking effect next month. This is where you can make changes to whether Twitter can gather certain information about you as a user.

Twitter will store data about your web activities for 30 days now instead of 10, but it won't do this for users in the European Union and the European Free Trade Association (Iceland, Liechtenstein, Norway and Switzerland), because it's prohibited.

Upon opening the Twitter app, you may have noticed a popup that informed you of new privacy settings.

Cookies are also used the other way around: noting your interests based on cookies dropped by the websites you visit, and then using that data to serve personalized ads.

Quite a few changes were made that you'll want to check out.

Or, you can disable all, prompting a warning that "Turning this off may make the Tweets and ads you see less relevant". Click "Yes, I'm sure" and that's that.

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