Facebook CEO sees augmented reality's future in the camera

Geronimo Vena
Aprile 20, 2017

Manchester United was among the early beta partners for Facebook to have use the company's new tool AR Studio, which was announced Tuesday at the F8 Facebook Developer Conference as a way to provide augmented reality. Facebook points out in a blog that people are already using cameras on their phones to write text on images, add digital objects, and modify existing things with face filters and style transfers.

Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with avatar versions of their friends in a virtual world.

This new platform for AR will be "open", according to Zuckerberg, though it's launching in closed beta today. There is much more than just Augmented Reality. The company spoke about "AR Studio", which lets users design masks that serve as overlays to their real surroundings.

Mr Zuckerberg acknowledged Facebook was slow to realise the potential of the smartphone's camera for use in augmented reality, which was pioneered by rival Snap, the owner of Snapchat, which innovated the use of filters and lenses for photos. Facebook's annual developer conference which is a two-day event will see the release of multiple updates by the tech giant. He also said that he isn't anxious about people's perception of Facebook being a copycat.

Zuckerberg promised F8 speakers would reveal more details about Building 8's work on telepathic systems today (19 April).

"We are going to make the camera the first mainstream augmented-reality platform".

California, April19:It has been more than three years since Facebook acquired Oculus with an aim of combining the virtual reality (VR) and social networking. The app aims to offer users with an experience of virtual environment as if they and their friends are together in the same room, despite being at different locations.

Analyst Jan Dawson, of Jackdaw Research, said Facebook's new tools and features were impressive but added that "most of them won't be in users' hands anytime soon".

Mr Zuckerberg said his company had "a lot of work" to do on this front.

Yesterday in a blog post the company said it was not quick enough to take down the video of the killing, or the confession on Facebook Live that followed. However, with the pervasiveness of smartphones and their ability to support photo- and video-sharing, it's become clear the phone will lead that technological change, he said.

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