'Congrats, you survived the Boston Marathon!': Adidas apologizes for sending 'insensitive' email

Bruno Cirelli
Aprile 20, 2017

Adidas apologized for its "insensitive" choice of words in a marketing email to customers sent a day after the 121st Boston Marathon.

Adidas' full statement said: "We are incredibly sorry".

"We deeply apologize for our mistake", it continued.

Adidas' tone-deaf emailed congratulations on Tuesday to everyone "surviving" the Boston Marathon on Monday resulted in the now-predictable outrage, then tsk-tsking news stories, then corporate apology. The sports goods company stated that each year's Boston Marathon reminds people of the faith and resilience of the running community, reported Boston Globe.

A year ago more than 30 survivors of the attack and their relatives ran in the race.

The first woman to officially run the Boston Marathon has marked five decades since her achievement by running it again - at the age of 70.

For most runners, getting a chance to run the Boston Marathon is a dream come true. The culprits were two brothers of Chechen descent, Tamerlan and Dzokhar Tsarnaev, who set off the pressure cooker bombs near the race's finish line.

Fifty years on, she ran again in her famous bib number 261, finishing in four hours, 44 minutes and 31 seconds, according to the Boston Athletic Association (BAA). Race director Jock Semple fumed at the sight of Switzer in an official bib and tried to pull her off the course.

"It was the worst thing in my life at the time". "I'd say it's only a matter of time before someone will want an exclusive deal with the Irish shirt when that becomes available". Before entering, she had to prove to him she was capable of completing the race's 26 miles.

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