Amazon Says It Will Bring 'Retail Offering' To Australia

Geronimo Vena
Aprile 20, 2017

It is also hunting for a fulfilment centre spanning nearly 100,000 square metres in either Sydney, Melbourne or Brisbane.

The confirmation from Amazon on Thursday ends months of speculation among investors over whether the company would fully launch in the Australian market.

Dubbed as "country killer" and "digital monster" by Morgan Stanley analysts, Amazon assured that its next step is to bring retail offering to Australia after it had launched a Kindle store on Amazon.com.au in 2013, which provided jobs to nearly almost 1000 employees in the country.

Amazon's retail expansion will come as good news to small business owners, while existing, larger retailers will no doubt be anxious by the online marketplace's effect here.

Amazon's New Zealand delivery charges and shipment times are expected to fall after the United States retail giant confirmed plans to set up shop in Australia. A banner on Amazon Australia's website now reads "Amazon is coming soon to Australia".

Amazon will also bring its marketplace for third-party sellers to Australia.

"We are optimistic that by focusing on the things we believe customers value most - low prices, vast selection and fast delivery - over time we'll earn the business of Australian customers".

Fairfax reports Amazon is already actively looking for warehouse spaces - measuring up to 93,000 square metres - to house a fulfillment centre.

So, there's no dates, but it appears there's a lot more meat behind the rumours of Amazon launching here in Australia. "We are excited to bring the Amazon Marketplace to Australia next".

Retail NZ has been calling for the New Zealand government to urgently follow suit, to prevent Amazon shipping goods to New Zealanders from its Australian warehouses tax-free.

"This incentivises consumers to buy from less reputable overseas vendors, at increased risk".

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